Ease of use and natural language input lead the praise, but the top complaints split between "too simple" and "too complex," and the free plan's project limit and thin task-assignment options cap how far teams can push it.
Todoist's users love it for being simple, and that's exactly what some of them are complaining about.
No switching mentions cleared the evidence threshold.
No switching mentions cleared the evidence threshold.
The language your buyers already use — lift it straight into your copy.
"After Years of App-Hopping, Todoist Finally Stuck" is their exact life story, and "configure my dashboard in a way that works for me" plus natural language input (6%) hits the capture-speed and customization criteria they evaluate on. Task management (8%) and the general ease-of-use praise (10%) read as competent-not-flashy, which this crowd respects.
"sometimes it gets confused and doesn't get it right" is a direct hit on natural language input, the one feature this persona leans on hardest for fast capture, so any friction there erodes trust fast. "Too complex" is the single largest complaint at 17%, which worries a tinkerer wary of a tool's surface area creeping up over time and threatening the lock-in they already fear.
Collaboration features (4%) and integrations (4%) are exactly what this persona screens for, and the 10% ease-of-use share suggests fast onboarding, which matters when rolling a tool out to 3-15 people who might otherwise resist.
"Cannot assign task to multiple people" and "Limited task assignment" together account for 16% of complaints, and that's a direct strike against the core reason this persona buys: shared accountability across a team. "Free plan project limit restrictive" also signals the team will outgrow the free tier fast, and "too simple for complex projects" (8%) raises doubt about whether the tool scales past a small pilot.
"Simple, reliable, and helps you stay consistent" and the 10% share for "Simple and easy to use" match the clean, low-friction feel this persona wants from a native-feeling app, and "configure my dashboard in a way that works for me" suggests some personalization without heavy setup.
"Too complex" is the largest complaint theme at 17%, which is a bad sign for someone explicitly optimizing for minimalism. The praise going to collaboration features and integrations reads as evidence the app is built breadth-first for teams, exactly the kind of paid-for-but-unused feature surface this persona resents in a subscription.
"Simple, reliable, and helps you stay consistent" speaks directly to the consistency and habit-formation framing this persona cares about, and the general ease-of-use praise (10%) suggests a low learning curve for a less technical buyer.
Nothing in the praise set mentions habits or calendar view at all, so the one thing this persona most wants unified has zero supporting evidence. "Free plan project limit restrictive" is a real problem for a price-sensitive buyer, and "Too complex" at 17% is a risk for someone who explicitly isn't technical.
All four read the "Easy to use" / "Simple and easy to use" praise (10% each) and "Simple, reliable, and helps you stay consistent" as genuine and credible, and none dispute that Todoist handles core task management competently (8% praise share). The "After Years of App-Hopping, Todoist Finally Stuck" story lands as a believable retention signal across every persona open to switching tools, so it's safe to lead with simplicity and reliability messaging, and with the switching-story as proof the tool holds up past the honeymoon period. None of the personas treat the natural language input or integrations praise as a liability on its own.
The complaint set forks along a single axis: "Too complex" sits at 17%, the largest complaint of any theme, while "Too simple for complex projects" and "Too basic" together account for 16%. That's the same product read as bloated by one segment and thin by another. The solo power user and small team lead experience Todoist as capped, wanting more depth (assignment, filtering, project structure), while the Apple minimalist and habit-and-calendar unifier experience it as already too much surface area for what they need. Pitch depth and extensibility to power users and team leads while being upfront that assignment features are basic, and pitch stripped-down consistency to minimalists and habit-unifiers while not overselling collaboration or integration breadth they'll never touch. The team lead's segment is the one place a single complaint theme (task assignment) is close to disqualifying on its own, since it maps directly onto their core requirement rather than a peripheral one.